Search Engine Optimisation is one of the three most important
aspects of a web site, the others being a good web design
and good sales copy. Companies frequently come to us asking
why their web site doesn't generate new leads or new sales
for them. The answer is usually quite clear when the business
and its web site have been thoroughly analysed.
You may have paid a small fortune for a very pretty web site,
but if prospects never find it, you will not achieve the Return
On Investment ( ROI ) that you had hoped for.
Studies have revealed that the vast majority of commercial
web sites actually damage their own chances being found by
search engines. To have a profitable web site requires lots
of qualified visitors, good design to receive viewers and
good sales copy.
Those visitors who then find your web site can then see that
you can supply what they are looking for and are motivated
to buy on or off line from you.
Generating targeted traffic to your web site should be come
from a combination of on line and off line promotional activity.
Online can take the form of Search Engine Listings, Ecampaigns,
Online advertising, Link Exchanges to name but a few. Offline
includes media advertising, direct mail and so on.
However successful web sites all use search engines. Everyone
that finds you via a search engine is a potential buyer.
Indeed recent research has shown that over 90% of the webs
450m users searching for a product or service on the internet
do so using a search engine or directory.
It therefore goes without saying that successful web sites
on the internet use search engines. Even more important is
to ensure you have a good search engine ranking as research
has again shown that 78% of people will not look beyond the
first 20 results from the SE.
So how do search engines make a web site successful? Next
time you perform a search, look carefully at the top 20 results.
Most users naively believe that the search engine has trawled
the internet for the best possible matches to their request.
This is far from the truth.
The chances are these web sites have paid for the privilege,
either through a pay per click placement, or more subtly through
the use of a search engine optimisation specialist.
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So what can you do to improve your chances?
1 You improve your sites search engine friendliness by following
some of our tips below link to How can you improve your web
2 Contact us for a site review and quotation.
Discus Group offer a Range of Search Engine Services including
Web Site Optimisation, Search Engine Optimisation, Search
Engine Submission. For a quote contact us.
How you improve your web site ranking on search engines is
based on a variety of factors such as the locations of keywords
in your pages, your page title, the explicitness of your links,
and your use of META tags.
META tags are a simple, effective way to give search engines
information about your web site, and most of the largest search
engines out on the Net recognise them.
A meta tag is an HTML element that contains information for
search engines. Simply place each tag into your HTML source
code in between the header tags. It is never displayed to
anyone who comes to your site, yet any search engine spider
exploring your site can see it and interpret it.
META tags are a quick, easy way to improve your search engine
visibility! There are 3 key tags which you must include.
Title Tag - The title tag is the title you have given the
page in your web site and appears in the top banner of your
browser. You have 75 characters including spaces.
Description Tag - This is the description which appears in
the results window of most search engines that the surfer
sees. This can be up to 400 characters, but some search engines
will only display the first 125 or 250 characters.
Keywords Tag - This is the tag where you will include all
the words and phrases that you believe search engine users
will type in when looking for your company / product / service
/ information. See our
page; There are other Meta Tags which will improve your
search engine positioning, but the above three are the most
critical to being found on the internet.
If all of this sounds too complicated or time consuming or
you cannot afford to get it wrong as your web site is important
to you then don't worry, we're here to help.
For further information contact;
Tel: 0871 2200 192
contact us now electronically >>